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9 Secrets Of Data-Driven Companies

What does it mean to call your company "data-driven?" Definitions range from simple reporting to viewing data science as a core business strategy. We asked executives from a variety of businesses to help us identify which traits are essential for becoming a truly data-driven company. See what we learned, and tell us how your organization stacks up.
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Brandon Taylor, Digital Editorial Program Manager
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Cynthia Harvey, Freelance Journalist, InformationWeek
Pam Baker, Contributing Writer