11 Ways to Ask Smarter Data Analytics Questions - InformationWeek

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5/13/2021
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11 Ways to Ask Smarter Data Analytics Questions

Not everyone has been trained to think like a data scientist or a data analyst, but they can learn to think more like one.
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Start With a Business Objective

Credit: Pixabay
Credit: Pixabay

Analytical problem-solving should be tied to a business objective. Are you trying to increase revenue? Reduce costs? Attract customers? Retain them? Optimize or predict the likelihood of something? Analytics for analytics sake won’t get you far.

"Being formal and explicit about objectives is the first step. I personally like to start with the end goal and work backwards -- breaking it into smaller problems that can be tackled sequentially," said Miguel Araújo, director of data science at unified targeting company Semasio. "However, at the end of the day, seeing how others approach problems that seem out of our reach is critical for growth because while technical prowess plays its part, that's rarely what defines the success of real-world projects."

Lisa Morgan is a freelance writer who covers big data and BI for InformationWeek. She has contributed articles, reports, and other types of content to various publications and sites ranging from SD Times to the Economist Intelligent Unit. Frequent areas of coverage include ... View Full Bio

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