Nextiva’s Next-gen Unified Communication Captures Customer Sentiment

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Nextiva director of engineering, Cathryn Valladares, sat down with InformationWeek News Desk's Lenny Liebmann at Interop ITX to explain how companies can improve customer engagement and reduce costs. The answer? Apply machine learning to interactions across all touch-points—including voice, email, and chat. In this video, Valladares also shares insights on why cloud-based UC makes good economic sense.

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