Recognize Behavioral Tracking's Opportunities and Pitfalls - InformationWeek

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Data Management // AI/Machine Learning
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2/10/2020
08:00 AM
Lisa Morgan
Lisa Morgan
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Recognize Behavioral Tracking’s Opportunities and Pitfalls

Understanding the details of customer behavior can increase sales and marketing ROI, but misusing that data can be expensive and unnecessary.
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Gustavo Pares, NDS Cognitive Labs
Gustavo Pares, NDS Cognitive Labs

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