" ...if a poor student can't get a loan because his zip code shows he is too risky, then he's cut off from the kind of education that could pull him out of poverty."
Just one example of how the use of Big Data is limited and counterproductive if it is not well structured from the start.
This is one of the recent arguments I have been making about the use of Big Data. I am glad that Ms. O'Neil addresses the issue.
I would consider this a must read for Analytics professionals both new and old.