How much data is ignored?
Most companies estimate they're analyzing a mere 12% of the data they have, according to a recent study by Forrester Research. Is this good or bad? Well, these firms might be missing out on data-driven insights hidden inside the 88% of data they're ignoring. Or perhaps they're wisely avoiding a resource-gobbling, boil-the-ocean strategy. A lack of analytics tools and "repressive" data silos are two reasons companies ignore a vast majority of their own data, says Forrester, as well as the simple fact that often it's hard to know which information is valuable and which is best left ignored.
(Source: Chinaemail.com)
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