12 Ways To Connect Data Analytics To Business Outcomes - InformationWeek

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Data Management // Big Data Analytics
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2/3/2016
11:06 AM
Lisa Morgan
Lisa Morgan
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12 Ways To Connect Data Analytics To Business Outcomes

Even though more organizations are attempting to become data-driven, many of them still aren't able to link data analytics to business outcomes. Some of the challenges are obvious. Others aren't. Here are our tips for avoiding the common pitfalls.
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Start With A Business Problem 

A wide variety of improved tools are constantly hitting the market. It's tempting to invest in tools and specialized resources without considering the endgame first.  
'Any conversation that starts with tools is the wrong conversation. You should start with a business problem,' said Anthony Scriffignano, VP and chief data scientist at Dun & Bradstreet. 
(Image: geralt via Pixabay)

Start With A Business Problem

A wide variety of improved tools are constantly hitting the market. It's tempting to invest in tools and specialized resources without considering the endgame first.

"Any conversation that starts with tools is the wrong conversation. You should start with a business problem," said Anthony Scriffignano, VP and chief data scientist at Dun & Bradstreet.

(Image: geralt via Pixabay)

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