12 Ways To Connect Data Analytics To Business Outcomes - InformationWeek

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Data Management // Big Data Analytics
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2/3/2016
11:06 AM
Lisa Morgan
Lisa Morgan
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12 Ways To Connect Data Analytics To Business Outcomes

Even though more organizations are attempting to become data-driven, many of them still aren't able to link data analytics to business outcomes. Some of the challenges are obvious. Others aren't. Here are our tips for avoiding the common pitfalls.
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Break Down Organizational Barriers 

The gap between business units or departments and the people who really understand analytics can be significant. In addition to considering the organizational structure that will best facilitate data-informed business outcomes, organizations should also embrace a collaborative approach to problem solving. 
'Companies like Amazon and Google have been able to break down organizational barriers to better understand what granularity of data is available. They develop theories like, 'If I turn this knob or try this campaign or adjust my product, I should see [X] if it's working,'' said Jeffrey Kelly, principal engineer at online travel site Expedia. 'On the technology side, there's an understanding that I can't just do whatever I want. I'm here to help achieve a business outcome.'
(Image: ice_crystals2003 via Pixabay)

Break Down Organizational Barriers

The gap between business units or departments and the people who really understand analytics can be significant. In addition to considering the organizational structure that will best facilitate data-informed business outcomes, organizations should also embrace a collaborative approach to problem solving.

"Companies like Amazon and Google have been able to break down organizational barriers to better understand what granularity of data is available. They develop theories like, 'If I turn this knob or try this campaign or adjust my product, I should see [X] if it's working,'" said Jeffrey Kelly, principal engineer at online travel site Expedia. "On the technology side, there's an understanding that I can't just do whatever I want. I'm here to help achieve a business outcome."

(Image: ice_crystals2003 via Pixabay)

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kbannan100
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kbannan100,
User Rank: Strategist
2/3/2016 | 12:52:38 PM
Good advice
I would also add to make sure you learn from others. Looking at good customer case studies and talking with those customer references can really make a difference. Ask about what they did right as well as what they did wrong!

 

--KB

 
Karen J. Bannan, commenting on behalf of IDG and Infomatica.
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