3 Crucial Steps to Choose the Right Influencer for Your Brand - InformationWeek

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IoT
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Data Management // Big Data Analytics
Commentary
12/13/2017
10:00 AM
Pierre DeBois
Pierre DeBois
Commentary

3 Crucial Steps to Choose the Right Influencer for Your Brand

With rising concerns about how a message is conveyed on social media, marketers are considering micro-influencers as a branding alternative to attract consumers in niche markets. Here's how the choice complements analytics strategy.
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