6 Ways To Ask Smarter Questions Of Big Data - InformationWeek
IoT
IoT
Data Management // Big Data Analytics
News
9/9/2015
08:06 AM
Lisa Morgan
Lisa Morgan
Slideshows
100%
0%
RELATED EVENTS
Building Security for the IoT
Nov 09, 2017
In this webcast, experts discuss the most effective approaches to securing Internet-enabled system ...Read More>>

6 Ways To Ask Smarter Questions Of Big Data

To drive more value out of your big data, you have to start with the right questions. Here are six strategies for improving the quality of the questions you ask big data.
Previous
1 of 7
Next

(Image: Geralt via Pixabay)

(Image: Geralt via Pixabay)

Some organizations are driving more value out of big data than others. They're the ones redefining how businesses interact with their customers. They're the ones using data to transform their business models and to innovate.

Getting there is a matter of maturity, however. It takes a critical mass of data, tools, expertise, and dogged curiosity, as well as a willingness to act on the data. Even then, businesses get varied results.

Asking better questions of data is both an art and a science, and it's an iterative process. The most sophisticated and competitive companies are constantly striving to improve their understanding of what data can tell them, and what they can ask of the data.

[ See how companies are turning social media data into dollars and cents. Read 7 Smart Ways To Leverage Social Data. ]

"Most things don't start and end with a single question," said Fabio Luzzi, VP of advanced analytics and data science at mass media company Viacom. "The quality of your questions gets better along the way."

Many organizations are successfully improving operational efficiencies, but fewer are realizing other types of strategic impact that can make them more competitive.

"It's easy to show ROI by improving operational efficiency, but it's much harder to drive top-line revenue impact on business value," said Olly Downs, chief scientist at big data analytics company Globys. "You want to find something that has a huge impact, and there are capabilities now that allow you to do things that were not possible before."

Here are a few ways to improve the quality of the questions and ultimately the quality of insights and the quality of actions taken.

Lisa Morgan is a freelance writer who covers big data and BI for InformationWeek. She has contributed articles, reports, and other types of content to various publications and sites ranging from SD Times to the Economist Intelligent Unit. Frequent areas of coverage include ... View Full Bio

Previous
1 of 7
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
PeterF028
50%
50%
PeterF028,
User Rank: Moderator
9/15/2015 | 7:15:49 PM
Breaking it down
Bottom line if people truly want to realize big data's potential, it's time to start breaking the process down into pieces that the company can adequately manage. There are so many tools available today, and with the right approach and support any organization can figure out how to gain from a big data strategy. Peter Fretty, IDG blogger working on behalf of SAS
shamika
50%
50%
shamika,
User Rank: Ninja
9/14/2015 | 2:29:08 AM
Goals
I like the first way. It is really important to understand why we need these data. By having the clear goal it will definitely help in analyzing the data better.
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll