6 Ways To Ask Smarter Questions Of Big Data - InformationWeek

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Data Management // Big Data Analytics
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9/9/2015
08:06 AM
Lisa Morgan
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6 Ways To Ask Smarter Questions Of Big Data

To drive more value out of your big data, you have to start with the right questions. Here are six strategies for improving the quality of the questions you ask big data.
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Start With A Goal 

The company with the most data doesn't necessarily win. It's the one that understands how to use data, and for what purpose. Having a clearly stated objective helps narrow the universe of possibilities into a set of relevant choices that can be explored and refined. Keeping the business goal in mind also helps to keep analyses on the right track.
'Sophisticated analytical tools generate more questions,' said Luzzi. 'At some point you need to get some measurable results, and that's when you realize you're heading in the right direction.' 
(Image: Geralt via Pixabay)

Start With A Goal

The company with the most data doesn't necessarily win. It's the one that understands how to use data, and for what purpose. Having a clearly stated objective helps narrow the universe of possibilities into a set of relevant choices that can be explored and refined. Keeping the business goal in mind also helps to keep analyses on the right track.

"Sophisticated analytical tools generate more questions," said Luzzi. "At some point you need to get some measurable results, and that's when you realize you're heading in the right direction."

(Image: Geralt via Pixabay)

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