Re: Help data help you
Humans have to know which questions to ask. Intuition (plus today's user-friendlier big data and analytics tools) empower people to ask unusual questions that provide insight in really fascinating, off-beat, or creative ways. That's what I find exciting about big data and one reason you're not going to see computers replace humans as those controlling big data.
It's easy enough to create a query about who has the most sales or whether rain affects retail in Seattle, but we've already seen some fascinating results when individuals wonder about indirect or direct correlations between the strangest things -- and find there is some cause and effect. Data is just that. It's how we use it that's important.