Leave it to a "solutions" provider to make it sound complicated
I like much of Young's advice, like being focused and concentrating on known problems, but I think he's exagerating when he says "you need to be an expert in everything from embedded design, to cloud computing, to big data, to Web services, to application development." In my book you need people who know the data, know the business problems and who are smart enough to pick up on new platforms. There are too many "gurus" out there trying to make big data sound so complicated you need to hire them to figure it out. Start with a focused problem, do a POC, and if you still can't figure it out, maybe then you need to get some help.