There is a good reason why success is eluding organizations. There needs to be a little more devotion to building the data maturity level. According to a recent IDG survey, organizations do not rate themselves as highly effective in any of the critical big data tasks. For instance, only 11 percent say their organizations are extremely capable at knowing which questions to ask. Likewise, only 5 percent see their organizations as effective at disseminating insights across the organization. When you couple this with businesses trying for the big wins immediately, you are bound to see disappointment. Bottomline, businesses need to start small, build confidence and ability with experience.
Peter Fretty, IDG blogger working on behalf of SAS