Catalina's Big Data: Redefining Business - InformationWeek
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Data Management // Big Data Analytics
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11/21/2011
04:15 PM
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Catalina's Big Data: Redefining Business

Catalina Marketing's CIO Eric Williams provides an in depth look at big data. Catalina has 1.2 tillion rows of data, and it mines that data looking for trends, providing the company with predictive analytics that has defined its business.

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