How AR/VR Analytics May Help Your Business - InformationWeek

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Data Management // Big Data Analytics
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Lisa Morgan
Lisa Morgan
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How AR/VR Analytics May Help Your Business

Alternative and virtual realities provide organizations with new opportunities to reimagine product demos, employee training and more. As the systems collect and generate data, there are opportunities to use the new streams in innovative ways.
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Improve Conversion Rates

Image: Pixabay
Image: Pixabay

Marketers are always looking for ways to move prospects one step closer to a sale. Each "conversion" along the way demonstrates a greater likelihood that the prospect will buy the product or service.

Mike Turino, Head of Partnerships at immersive technology company YouVisit said that the Grand Velas Resort in the Riviera Maya has seen an increase in direct booking as the result of using AR and VR and that his company has also worked with the U.S. Army and PwC to drive recruitment efforts.

"Over time, our data has shown that the average viewer spends two minutes or less in a standard 360° video, whereas viewers presented with a compelling interactive experience spend over 10 minutes," said Turino. "It makes sense to employ an analytics-based approach while allowing for opportunities to formulate hypotheses worthy of testing. This enables both creativity and smart decision-making to thrive together. We’ve learned a lot from this process and it’s even more effective across the entire platform."

Lisa Morgan is a freelance writer who covers big data and BI for InformationWeek. She has contributed articles, reports, and other types of content to various publications and sites ranging from SD Times to the Economist Intelligent Unit. Frequent areas of coverage include ... View Full Bio

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