Insurance Struggles with Lead Gen & Data Analytics - InformationWeek
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8/22/2017
07:00 AM
Lisa Morgan
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Insurance Struggles with Lead Gen & Data Analytics

Insurance agencies struggle to reach new prospects. To adapt to changing markets, they must overcome challenges with data integration, data quality, and systems fragmentation.

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Lisa Morgan is a freelance writer who covers big data and BI for InformationWeek. She has contributed articles, reports, and other types of content to various publications and sites ranging from SD Times to the Economist Intelligent Unit. Frequent areas of coverage include ... View Full Bio

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Sammy324
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Sammy324,
 User Rank: Strategist
9/1/2017 | 8:43:02 AM
I second this!
"Meanwhile, data acquisition costs are rising because insurance companies don't know how to target prospects younger than the Baby Boomer generation."

This! You couldn't have said it better, exactly!
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