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Data Management // Big Data Analytics
Commentary
8/5/2014
11:05 AM
Beth Schultz
Beth Schultz
Commentary
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Introverts Can Be Great Data Analysts

Are you an introvert in a world that favors extroverts? This dynamic creates a challenging cultural pressure for analytics professionals.

Analytics professionals are often told they need to be good at collaborating with the business, outgoing advocates of their analysis, and good storytellers. I always thought this was good advice, but lately I've been thinking how very difficult this might be for some people.

What's got me thinking is a book I've been reading, "Quiet: The Power of Introverts in a World That Can't Stop Talking," by Susan Cain. You may have heard of it, as it came out in January 2012. A family member thought I might like it and loaned me a copy to read. Coincidentally, I recently noticed the paperback version at my local Costco.

The author, herself an introvert, examines the rise of what she calls the Extrovert Ideal, questions the thinking that has made extroversion such a valued business quality, and shares the stories of one successful introvert after the next -- from Rosa Parks to Steve Wozniak. The book is chockful of history, psychology, and neuroscience, an interesting cultural exploration of these personality traits.

Defining the traits
As Cain points out, you won't find a standard definition of introversion and extroversion, as personality psychologists all bring their own perspectives to bear in defining these sorts. A good starting place for understanding the difference is with the work of psychologist Carl Jung, who popularized the terms "introvert" and "extrovert" with his 1921 tome, "Psychological Types." Jung theorized that introverts tend to look inward to their own thoughts and feelings while extroverts direct their attention outward to other people and external activities. Introverts are often shy, though shyness and introversion are not one and the same. They tend to be contemplative and reserved, especially in contrast to the stereotypical aggressive, outgoing, social animal known as the extrovert.

Read the rest of this story on All Analytics.

Beth Schultz is Managing Editor of No Jitter. Beth has more than two decades of experience as an IT writer and editor. Most recently, she was the founding editor in chief for UBM Tech's AllAnalytics.com, a three-year-old editorial site for analytics, IT, and business ... View Full Bio
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Lorna Garey
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Lorna Garey,
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8/5/2014 | 4:24:10 PM
Re: Introverts
I wonder if we could entice Susan Cain to do a workshop and book signing. 
Lorna Garey
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Lorna Garey,
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8/5/2014 | 1:52:49 PM
Re: Introverts
What a great idea for a fun evening workshop at a show like Interop, which let's face it, is awash with introverts.
Laurianne
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Laurianne,
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8/5/2014 | 1:48:47 PM
Re: Introverts
Even for extroverts, working a room at a business function IS a task. You have to be thoughtful about it and use strategies to meet people, get in and out of conversations, persuade people, etc.
Lorna Garey
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Lorna Garey,
User Rank: Author
8/5/2014 | 1:42:35 PM
Re: Introverts
When doing "introvert-unfriendly" tasks like hosting a radio show or mingling at a party or trade show, I consciously pretend to be an extrovert. Think of it as playing a role. And, note how I think of mingling at a party as a task.

It really is a tough time to be an introvert. 
Laurianne
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Laurianne,
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8/5/2014 | 12:06:47 PM
Introverts
I agree with Beth that it is a tough time to be an introverted person, given today's business expectations. Anyone have advice to share on dealing with the pressure?
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