A Deeper Level of Analytics
Founded in 1988, KXEN has been at the analytics game for a long time. SAP, on the hand, has done advanced analytics for only about five years. The original product developed by BusinessObjects was based on technology licensed from SPSS (before that company was acquired by IBM). The SAP Predictive Analysis module introduced about 18 months ago replaced the SPSS code base with new tools and added an extensive library of analytics based on the R statistical language. I've talked to a few BusinessObjects customers that are experimenting with Predictive Analysis, but KXEN has more than 500 customers concentrated in financial services, telecom, and retailing.
So what's first on your list: helping advanced users automate and be more productive or exposing predictive modeling capabilities to business users?