Well, ok. But as one of those reseachers who had access to large datasets from various places in a past life, it took a long time for any results and mostly, they were grant funded and not many people cared. They could be conference papers or dissertations, and they were out of date before they hit the page.
This may be different with Google, etc. but I'm not seeing anything that says "hey, this is why more men than women or more kids than adults do x and why" or "people in Georgia don't access online news..."
And if I did see it, the world is changing so fast, and the data changes with it, I'm not sure it would make a difference. Do you, Brian?
Now I would be interested in hos governments and other organizations are using the data -- they might get something out of it when added to everything else they know. But maybe not.
>> Google is great in this regard. Any individual can utilize Google's real-time and stored data to research the keywords that users are typing into their search engine. The research can be split into geographic and demographic data and, Google does not mind with the data is being utilized for commercial or academic concerns.