SAP: Time to emphasize real-world in-memory gains
SAP is the self-proclaimed leader on in-memory technology, but it has to show it's leading out there in the real world. Let's start hearing more concrete customer success stories and less hype about unspecified "never-before-possible applications" unmeasured "dramatically faster performance" and unverifiable "transformation without disruption." I'm talking to customers and hearing lots of good things, but there are realities (like the cost of new servers) and tradeoffs (like rework required to change apps and analytics) that SAP doesn't acknowledge.
Customers need to know they will get to that "plateau of productivity." Hype will deepen the dissolusionment while real-world case examples will help establish realistic expectations.