I would have thought Cloudera would have been first!
Hortonworks gets the nod for striking while the iron is hot. Perhaps Cloudera is counting on Hadoop getting even more valuable? I think the basics of Hadoop as a storage layer/data hub/data lake will get even more commoditized that we're already seeing. There are plenty of data-processing and data-analysis options on top of this platform, starting with not-so-good-old MapReduce and Hive, but also including emerging open-source (or pseudo open source) options like Spark, Storm, Impala, Tez, Drill and so on. Then there are the commercial-vendor offerings like On-Hadoop or nearly on-Hadoop analysis engines from HP, IBM, Microsoft, Oracle, Pivotal and others.
The value is in the analysis, so keep your options open and experiment until you're sure your happy with the breadth of analysis and performance before committing too much.