Boster's big-data analysis opportunities.
Microsoft's Quentin Clark tells me that some customers have used In-Memory OLTP tables in a high-scale caching role (think Memcached) whereby a in-memory table is used for high-scale, high-speed ingest. In this role it acts as a kind of data shock absorber where data can be buffered, transformed and delivered to a variety of applications and analyses. I'm sure there will be many novel implementations of in-memory tables that Microsoft never envisioned.
I'm sure this release also will heat up the ongoing market-share battle with Oracle. Microsoft SQL Server gained front-runner status in terms of unit sales many years ago. Clark tells me the latest stats from IDC show that SQL Server recently eclipsed IBM DB2 in terms of software revenue market share among DBMSs.
Microsoft is counting on lower SQL Server costs to win the day against Oracle Database. Oracle points to scalability and industrial-strength perfomance, but Microsoft's new In-Memory OLTP option will help on that score. Stay tuned, though, as Oracle is epected to introduce its own in-memory capabilities this year. This was pre-announced at Oracle Open World last year, but this year expect beta product announcements at OOW 2014 and general release late this year or early next year.