The Rise Of The Bots: 11 Ways Your Business Can Prepare
Business is ripe for a bot explosion. The foundational technologies are available, industry behemoths are fanning the fire, users are demanding better experiences, and companies are looking for new ways to optimize their financial performance. Are you ready?
Enterprises commonly use bots to reduce customer service costs and improve responsiveness to customer requests. Many of the bots in use lack any real intelligence, although the landscape is changing rapidly with the help of artificial intelligence (AI) and machine learning. Major industry players, including Amazon, Facebook, Google, and Microsoft, are all jumping on the bot bandwagon.
"You can now plug AI, machine learning, and technology resources into your bots without owning that part off the technology stack," said Felix Rios, technology and innovation manager of the market research unit at managed analytics solution provider Ugam Solutions, in an interview. "[Meanwhile], as a society, we are becoming more comfortable with the concept of talking to machines. We also increasingly favor chatting over calling someone. All in all, it seems like the perfect storm for [an] explosion of bots to happen."
So, what does the rise of the bots really mean for your business?
Increasingly, bots are being used to automate tasks, speed search, and carry on conversations with humans. Of course, we've seen some epic failures, such as Microsoft's Twitter Bot, and we're likely to see more high-profile failures along the way. Even so, modern chatbots are designed to use natural language processing (NLP) as an interface, so users can accomplish tasks in less time that previously required and enjoy a natural-seeming user experience.
"Up until a few years ago, the way we would accomplish a task was to point, click, and hunt through menus to figure out how to express our intent to the system," said Matt Buck, engineer and cofounder of voice interface development company Voxable, in an interview. "Sometimes the easiest way to tell a computer what you want it to do is to [use] natural language."
Most natural language implementations still require considerable improvement, which is where machine learning and developer smarts enter the picture. Since NLP isn't perfect yet, organizations need to understand the limitations of an implementation.
Avoid putting blind faith in a bot's ability to mimic human-to-human communication. After all, it's difficult for a bot to understand the nuances of language, the contexts in which language is being used, and a human's emotional response to a particular stimulus.
"We define AI in three stages," said Anand Rao, chief technologist at Pricewaterhouse Coopers (PwC), in an interview. "Assisted Intelligence, Augmented Intelligence, and Autonomous Intelligence. Most of what we are seeing in enterprise or consumer applications today are in the Assisted Intelligence category. They help automate routine tasks and have not fundamentally defined the way we do those tasks."
While there's still much to be learned, bots are evolving rapidly. Here are 11 factors to consider as you prepare your enterprise for the Age Of The Bot.
(Cover image: iLexx/iStockphoto)
Lisa Morgan is a freelance writer who covers big data and BI for InformationWeek. She has contributed articles, reports, and other types of content to various publications and sites ranging from SD Times to the Economist Intelligent Unit. Frequent areas of coverage include ... View Full Bio
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