BlueLight.com CEO Quits, Becomes Kmart Corp. Internet Adviser



Mark H. Goldstein, one of the original founders of BlueLight.com in December 1999, resigned his post as CEO of the E-commerce site Thursday and assumed the new role of long-term Internet adviser for Kmart Corp., its majority investor. No successor was immediately named.

BlueLight also revealed that an undisclosed number of layoffs would result from the merger of its marketing and merchandising departments with Kmart, in an effort to reduce operating costs. "The next chapter for BlueLight.com is about further optimizing Kmart economics, not focusing on independent innovation," Goldstein said in a statement. BlueLight stopped providing free Internet service to its 6 million subscribers and began charging a fee in March. Softbank Venture Capital and Martha Stewart Living Omnimedia also have stakes in the site.

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