With streamlined API and account integration with partner apps, Box tries to boost developer ecosystem, strengthen position compared to new rival Google Drive.
6 Social Sites Sitting On The Cutting Edge
(click image for larger view and for slideshow)
Box is streamlining its application programming interface (API) and making it easier for other applications to tap into the service as a backend for their own storage, Box announced Wednesday.
Box also announced 15 new partners for OneCloud, its software development kit for Apple's iOS operating system (also coming soon to Android). OneCloud simplifies the development of iPhone and iPad applications that integrate with Box for cloud storage.
"The old API grew organically, but for V2 we redesigned everything from the ground up," Self said. Box will support both in parallel, at least through the end of the year, he said. The new version of the API is in beta now, with full production scheduled for this summer.
The version 2 API includes "instant mode" provisioning of Box storage for applications when the user does not already have a Box account. "Before, you had a certain amount of friction, where the user would have to create an account on Box and also create an account on the other service," Self said. "Now applications can integrate with Box without additional friction on the signup process." At least for now, this is all free to the application developer, he said.
Developers will also get better access to Box collaboration features such as discussions, the platform's most popular social feature.
Meanwhile, Box is improving its appeal to mobile developers with a OneCloud update that makes it easier to add cloud storage to any iOS application. New OneCloud partners include CloudOn, Breezy, Explain Everything, BlueBeam Vu, Handshake, iAnnotate, iDesk, iDocShelf, InBound, LincDoc, Mockups.me, Notability, Producteev, ScrumPad Pro, and The Vault.
IT's challenge in dealing with social networks comes on two fronts: How to interact with would-be customers on big social networks like Facebook, and how to provide employees on internal networks with collaboration that's as powerful as their Facebook experiences. This virtual event, Social Business: Marshaling Expertise, Engaging Customers, Building Brands, will help IT leaders sort through their strategic choices. It happens April 26.
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Digital Transformation Myths & TruthsTransformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.