Brief: Consumers Like TV, Phone, Web 'Bundles' - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Infrastructure

Brief: Consumers Like TV, Phone, Web 'Bundles'

According to a new poll, nearly half of consumers interviewed by a research firm said their households receive a communications bundle from a single company.

U.S. consumers appear to like the "bundles" of TV, phone or Internet services they are offered by telecommunications and cable companies, according to a poll conducted by the Leichtman Research Group (LRG).

The market research firm reported Monday that 43 percent of the 1600 consumers interviewed said their households receive a bundle from a single company. In the previous year's poll, 33 percent said they received a bundle.

"The combination of TV, high-speed Internet and telephone services is becoming increasingly important for both providers and consumers," said Bruce Leichtman, president and principal analyst for LRG, in a statement. "Those who are most likely to receive bundled services tend to be younger and wealthier than average."

Noting that cable subscribers who receive a bundle of services are less likely to switch away from cable TV than subscribers with a single service, Leichtman said bundles provide "stickiness" for service providers

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Slideshows
Blockchain Gets Real Across Industries
Lisa Morgan, Freelance Writer,  7/22/2021
Commentary
Seeking a Competitive Edge vs. Chasing Savings in the Cloud
Joao-Pierre S. Ruth, Senior Writer,  7/19/2021
News
How CIO Roles Will Change: The Future of Work
Jessica Davis, Senior Editor, Enterprise Apps,  7/1/2021
White Papers
Register for InformationWeek Newsletters
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
Video
Current Issue
Monitoring Critical Cloud Workloads Report
In this report, our experts will discuss how to advance your ability to monitor critical workloads as they move about the various cloud platforms in your company.
Slideshows
Flash Poll