Brief: Google Far Behind PayPal At The Online Checkout
To close the gap, it's paying people $10 to try it.
Google may be the first choice in search, but it's on very few minds when it comes time to pay online. PayPal was seven times more popular than Google Checkout in 2006, a recent survey by investment firm JPMorgan finds.
Just 6% of the 1,100 online shoppers JPMorgan surveyed had used Google Checkout, compared with 42% who had used PayPal. The report suggests Google's typically meticulous attention to the user experience misfired for Google Checkout: 65% of online shoppers using credit cards and 44% using PayPal report Good or Very Good service experiences, while only 19% using Google Checkout did.
Google's getting its wallet out to change its profile. It's been offering a $10 credit through Feb. 15 that new users can use with merchants that accept Google Checkout. The promotion began earlier this year, and last week was briefly touted on Google's home page.
The report isn't all bad news for Google. JPMorgan found Google Checkout users are younger and more affluent than PayPal users, a statistic potentially more appealing to online merchants.
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Infographic: The State of DevOps in 2017Is DevOps helping organizations reduce costs and time-to-market for software releases? What's getting in the way of DevOps adoption? Find out in this InformationWeek and Interop ITX infographic on the state of DevOps in 2017.
2017 State of IT ReportIn today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.