BroadVision Inc. next week will ship tools that let programmers more easily link the vendor's personalization applications to customer-relationship management applications and legacy back-end systems.
BroadVision's One-to-One Enterprise 6.0 operates with several programming languages. Most important, it supports Java 2 Platform, Java 2 Enterprise Edition, Enterprise JavaBeans, and JavaServer Pages. Such support will let developers more easily customize and integrate procurement, billing, finance, portal, and other content-management applications to existing legacy systems and CRM apps.
"It's necessary for BroadVision to pick up Java support and extend the openness of its applications to let users map the selling functions needed to the types of products being sold," says Gene Alvarez, program director at Meta Group. One-to-One 6.0 includes support for C++, Component Object Model, and Wireless Application Protocol languages, among others.
The software tools can help developers build, customize, and integrate E-commerce CRM apps. One feature lets developers create pages that manage product bundling and cross-selling recommendations.
Separately, BroadVision last week delivered on an R&D project signed in June with Amadeus Global Travel Distribution. The vendor has shipped BroadVision-Amadeus Travel Commerce, an E-commerce app that incorporates BroadVision's personalization technology with Amadeus' reservations technology. The app lets companies develop online travel services with personalization features, such as creating dynamic user profiles and integrating Web sites with customer loyalty databases. The information can be delivered via WAP-enabled wireless devices, too. Pricing was not disclosed.