With vendors making a hard push to capture the SMB printing market, the results of the a new survey identify the printing pain points for small and midsize businesses.
With vendors making a hard push to capture the SMB printing market, the results of the a new survey identify the printing pain points for small and midsize businesses.According data cited by HP, the SMB market for printers is expected to grow to $81 billion my 2013. That's enough money to turn heads of any vendor in the space and both Dell and HP are making strong plays to capture the hearts, minds, and toner of small and midsize businesses. The commonality between value propositions for these two companies is extensive. Both tout simplicity, ease of use, customer support, and trot out terms such as "purpose-built." Dell claims the industries lowest-cost of printing. HP trumpets ease of install and energy-efficiency. Warranties and financing options...check.
Based on a report just out from another player in the printing wars, Lexmark, hammering at the cost of printing is a surefire path to grab SMBs attention. Last year, between June and November, MarketTools conducted a survey on behalf of Lexmark to identify the leading printing problems that small and midsize businesses encounter. The result is the following, albeit unsurprising, top 5 printing pains (Lexmark, of course, has a solution to each):
Cost of printing consumables
Cost of print media
Maximizing ink and toner use
Replenishing printing supplies
More date from the Lexmark survey is available here.
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
2017 State of IT ReportIn today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.