7 Times As Many SMBs Use Twitter To Find Deals - InformationWeek
IoT
IoT
Mobile // Mobile Applications
Commentary
9/4/2009
07:12 PM
Fredric Paul
Fredric Paul
Commentary
50%
50%
RELATED EVENTS
Building Security for the IoT
Nov 09, 2017
In this webcast, experts discuss the most effective approaches to securing Internet-enabled system ...Read More>>

7 Times As Many SMBs Use Twitter To Find Deals

Warrillow & Co. says small busineses are a whopping 700% more likely to use use Twitter than other social networks when looking for promotions and discounts.

Warrillow & Co. says small busineses are a whopping 700% more likely to use use Twitter than other social networks when looking for promotions and discounts.Warrillow & Co. says small busineses are a whopping 700% more likely to use use Twitter than other social networks when looking for promotions and discounts.

According to Warrillow, "Twitter blew away traditional social networks" when it comes to finding promotions and discounts. Generation X and baby boomer business owners were seven times more likely to use Twitter to find deals and among GenY business owners, Twitter was favored 35 to 1!

wtwitter

Warrillow says Twitter's "transactional nature" makes it better suite to being a marketing channel. And the consultants note Intuit and Infusionsoft are two front runners in on Twitter in Small Business, noting that both have dedicated a position (or at least portion of a position) to Twitter marketing:

"Infusionsoft and Intuit also use multiple Twitter accounts to separate out information and exchanges. Both delineate customer service vs. general information/sales tweets; Intuit goes a step further and uses an "IntuitDeals" account specifically for promotions."

And Warrillow advises Twitter marketers to "Resist the urge to create a high volume of tweets - instead, get a few interesting posts out per day and then be ready to react to and engage your followers."

The advice makes sense, but I'm not convinced that Twitter is the only way to go. For instance, Warrillow also asked small business owners about their preferred usage of social media for uses ranging from gathering information to business networking to problem resolution -- but hasn't yet released those results.

More From bMighty:

Follow Fredric Paul on Twitter @ http://twitter.com/TheFreditor Follow bMighty.com on Twitter @ http://twitter.com/bMighty Put a bMighty gadget on your iGoogle page Get bMighty on your mobile device

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll