Facebook Overtakes Google As Top Online Destination - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Government // Mobile & Wireless
News
9/10/2010
12:27 PM
Connect Directly
Twitter
LinkedIn
RSS
E-Mail
50%
50%

Facebook Overtakes Google As Top Online Destination

Americans spent 685,000 hours or 41.1 million minutes on Facebook in August, compared with 39.8 million minutes spent on Google, according to comScore.




Image Gallery: The Top 16 Google Services
(click for larger image and for full photo gallery)
Facebook dislodged Google as the top online destination, with Americans spending more time virtually visiting friends and playing games than they did on all Google's sites combined.

Americans spent 685,000 hours or 41.1 million minutes on Facebook in August, compared with 39.8 million minutes spent on Google, according to comScore. Yahoo took the third spot, with 37.7 million minutes, comScore determined. Google said its number of global users crossed 1 billion for the first time last month, said Citigroup analyst Mark Mahaney in a research note on these latest monthly traffic figures.

Americans spent about 9.9% of their online time visiting Facebook, comScore said, vs. 9.6% of time on Google's sites, including Gmail, Google search and YouTube. Web surfers in the United States spent approximately 9.1% of their Internet time visiting Yahoo properties, comScore found. These results are based on a combination of reports from 2 million users worldwide and the websites' servers, according to comScore.

Facebook's top-ranking position comes only a month after the social networking site reached 500 million users. In July, Facebook overtook Yahoo for the first time, comScore found.

The average time users spend using Facebook per month grew nearly 10%, topping seven hours, in February, according to The Nielsen Company. By comparison, U.S. web visitors spent 2.29 hours on Yahoo and 1.26 hours on Google plus 1.02 hours on YouTube per month, the research firm found.

The Facebook vs. Google battle heated up in August, with the unveiling of Facebook Places, a way for users to expose their location to other Facebook users and applications and to locate their friends. A month earlier, Google took the wraps off its Places API, which allows developers to add information about local businesses and points of interest to map-related applications.

"Google has been extending the scope of its coverage from the web to the real world, along with others," Ray Valdes, a Gartner analyst, told Information Week at the time. "They're moving not only from web content to the social web but to the web of things and places in the real world. Facebook Places has more of a social dimension while Google Places is more focused on the information dimension. But eventually the two services will converge and become directly competitive."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll