April 1st unleashes the silly and the search provider continues its tradition of creative hoaxes by renaming the company.
April 1st unleashes the silly and the search provider continues its tradition of creative hoaxes by renaming the company.Organizing the world's information isn't enough for the folks at Google who once again put all their wood behind one arrow to continue the company's April Fool's tradition. Though this year, the joke was more tied to business initiatives than pure folly as in the past: the company renamed itself Topeka today in a nod to the Kansas capital's promotional stunt to lure Google's fiber-optic network to the great plains.
April 1 does present an interesting challenge for any company attempting to announce any real news. The inevitable ï¿¼is this a jokeï¿¼ headline is obligatory ï¿¼ witness today's Netflix for the iPad (real or joke, you decide...)
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Digital Transformation Myths & TruthsTransformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.