Infogroup Interactive Launches Yesmail Enterprise 7 - InformationWeek
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Infogroup Interactive Launches Yesmail Enterprise 7

Integrated marketing product incorporates email, web, social media, direct mail, campaign management, and analytics.

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Infogroup Interactive Thursday debuted Yesmail Enterprise 7, the latest iteration of its cross-channel marketing solution designed to allow digital marketers to simultaneously conduct campaigns via email, web, social media, and direct mail.

In addition, marketers can integrate, upload, and manage datasets without alternating between standard customer relationship management (CRM) and database marketing solutions, according to Infogroup. The software incorporates integrated data management and business intelligence to enable real-time decision-making, the developer said.

Digital marketers can dial up their campaigns, map the destination, and launch an email, tweet, and text from one location, said Infogroup. The software has dynamic content capabilities, as well as point/click customization to power interactive marketing campaigns, it added. Marketing professionals can view their campaigns by day, month, channel, and link thumbnails, and create tiered access for members of the marketing team, the vendor said.

During a campaign, marketers can use Yesmail Enterprise 7 to execute, track, and analyze its performance and subscriber response via the software's interactive dashboard. Users then can generate custom reports and perform in-depth analysis, Infogroup said. Marketing executives also may view graphed message trends, according to a specific metric such as day or month.

As marketers grapple to fully tap all their available mediums, "interactive marketing is about creating a relationship strategy and then identifying the interactive channels needed for support. This means siloed search marketing, email marketing, or online advertising strategies will give way to customer-centric strategies that balance user need with business goals," said Forrester's 2010 North American Interactive Marketing Predictions report.

Targeted at enterprise or midsize organizations, Yesmail Enterprise 7 integrates with third-party apps such as web analytics and user reviews, and lets marketers fully leverage their databases, Infogroup said.

"Enterprise 7 supports the customer-centric strategies the industry is demanding today and really changes the nature of digital marketing by bringing powerful features together in a way that delivers seamless cross-channel campaign management," said Mike Hilts, president of Infogroup. "This frees marketers from the burden of switching between numerous solutions to build and execute email, social, and mobile marketing campaigns, and intelligently compresses the timeline usually required for detailed analysis."

Companies buy only the modules they need.

"Enterprise 7 is unique in the market as a modular solution, configurable with advanced option packages for campaign management, data management, and business intelligence and analytics," said Ann Kennedy, Infogroup's senior VP of product and data innovation.

In July, private equity group CCMP Capital acquired Infogroup for about $460 million.

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