MySpace-CitySearch Deal Puts More Pressure On Retail Businesses
Retailers, restaurants, and other businesses who serve the public are already scrambling to figure out how to deal with online review sites like Yelp, Angie's List, TripAdvisor, and others. Now social networking giant MySpace has upped the ante by cutting a deal with Citysearch.
Retailers, restaurants, and other businesses who serve the public are already scrambling to figure out how to deal with online review sites like Yelp, Angie's List, TripAdvisor, and others. Now social networking giant MySpace has upped the ante by cutting a deal with Citysearch.MySpace Local "marries Citysearch's database of local businesses with MySpace's social community to create new tools for users and small businesses to connect," the companies said.
MySpace may have lost the buzz wars to Facebook, but the site still has more users than its rival (70 million to 57 million in the U.S.).
But this deal is clearly aimed at Yelp. Like Yelp, MySpace Local will sell ads to local businesses (as well as national advertisers) and will include basic business info, user review and ratings functions, and the ability to bookmark or share the listing, or add it to the users' profile. One big difference is that MySpace Local will default to ratings and reviews from the users MySpace friends. (See a sample screen shot at bottom of this post.)
All these new competitors may lessen the harm caused by a single bad review, or reduce the bounce from a single good one. But they also add to the time and complexity involved in monitoring what consumers are saying about your business.
MySpace Local is currently in private beta, with a public beta due next month. Initial categories include restaurants, bars, and nightlife, with personal and professional services (doctors and dry cleaners), hotels, travel, and attractions to follow.
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