Social Media Use By SMBs Doubles In 2010 - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Applications
News
9/7/2010
12:05 PM
Connect Directly
Twitter
LinkedIn
RSS
E-Mail
50%
50%

Social Media Use By SMBs Doubles In 2010

Most small and midsize businesses now using LinkedIn, Facebook, and Twitter to promote their businesses, report positive impact.




Top 15 Google Apps For Business
(click for larger image and for full photo gallery)
Fifty-four percent of small and midsize businesses are using social media to promote their businesses, double the number using these sites in December 2009, with 35% posting daily updates to sites such as LinkedIn, Facebook, and Twitter, a new study found.

And, although only 17% of SMBs surveyed used incentives to attract online followers, friends, and fans, 60% credit social media with positively impacting their businesses, according to the poll by Daryl Willcox Publishing. In addition, 46% said their company's brand awareness has increased and 36% have attracted new business as a result of their social media efforts, the British study of 269 SMBs found.

"The number of companies participating in social media on a daily basis shows the growing importance of this marketing channel," said Daryl Willcox, founder of Daryl Willcox Publishing. "The fact that 60% have reported a positive impact on their businesses shows [SMBs] are becoming increasingly receptive to the benefits."

In its December 2009 study, 27% of SMBs surveyed were using social media, the firm said.

LinkedIn is the most popular site, with 73% of small businesses using the professional network, according to the poll. Facebook was the second most-used site, visited by 64% of small businesses, followed by Twitter, used by 63% of respondents, the report said.

The majority of small businesses -- 68% -- use social media for networking, 63% tap these sites to attract new customers, and 61% leverage social media to increase brand awareness, according to the survey. In addition, 14% use social media merely because others are doing so, while 12% only use the sites "for the sake of gathering followers," the study said.

In the study, 35% of those not using social media blamed lack of time, 31% claimed their customers do not use these sites, and 24% said they do not understand the technology.

Social media complements and augments other forms of marketing such as e-mail marketing, search engine optimization, and direct marketing, the study said.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll