T-Mobile: No Contract, No Problem - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Government // Mobile & Wireless
11:17 AM

T-Mobile: No Contract, No Problem

The wireless carrier is offering no-contract service plans and revised pricing for voice, text, and data services.

In an attempt to poach subscribers away from rivals AT&T, Sprint Nextel, and Verizon Wireless, T-Mobile has introduced a series of new service plans that includes no-contract options, as well as monthly payment plans for the hardware.

The rollout follows weeks of reports about a "Project Dark," which is believed to be a set of initiatives by T-Mobile to help the carrier gain market share. Part of this project includes new rates for consumers and businesses, and it is expected to include a stronger push for data-hungry smartphones such as the Motorola Cliq and the myTouch 3G.

The new service options fall into two categories. The Even More plans follow the traditional U.S. cell phone business models, and the Even More Plus plans offer monthly voice, text, and data services with no long-term commitment. The no-contract plans range from $29.99 to $79.99, and the top tier offers unlimited voice, data, and texting services. By comparison, the rate is about $20 less than Sprint's unlimited offering, although Sprint's service comes with turn-by-turn navigation, Sprint TV, and other exclusive applications.

Because T-Mobile uses GSM technology for its network, these plans could appeal to consumers who already own their phones. The handsets will cost more with the no-contract plans, though, as the myTouch can be had for about $199 with a two-year contract. The Even More Plus version will cost about $400. T-Mobile will enable users to pay for the hardware in monthly interest-free installments that can be spread over four to 20 months.

An Even More plan can come with a subsidized handset, but the monthly fees would be a bit higher than the no-contract version. These plans vary from $39.99 to $59.99, and the highest one includes unlimited voice calling. Adding unlimited text messaging and data capabilities would bump the monthly rate to about the same prices as Sprint, but it would cost less than unlimited offerings from AT&T and Verizon.

InformationWeek Analytics has published a report on the 10 steps to effective data classification. Download the report here (registration required).

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
White Papers
Register for InformationWeek Newsletters
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Flash Poll