Challenging Google, Microsoft Pays $6B For Online Advertiser
In This Issue:
1. Editor's Note: (Missing) Without A Trace: The IBM Tapes
2. Today's Top Story
- In Challenge To Google, Microsoft Pays $6 Billion For Online Advertising Firm
- Fair Isaac Claims Pay-Per-Click Fraud Is 10% To 15%
- Google Evangelizes Its Ecosystem
3. Breaking News
- Immigration Overhaul Compromise Could Raise H-1B Visa Cap
- Tech Workers Fund Drive To Block H-1B Increase
- Apple Gets FCC Approval For iPhone
- Online Criminal Gangs Battle With Botnets
- Mozilla Labs Links Desktop Firefox to Mobile Phones
- Dell Pushes Services With Project Hybrid
- Tech Companies Line Up To Fill Gap Left By Military MySpace Ban
- Internet Filtering Rises Worldwide, Study Finds
- Google Patent Applications Point To PageRank Changes
- Alliance Pushes NBC To Open Presidential Debate To Bloggers, Internet
- Samsung Develops 8-Gbyte Mobile Phone Memory Card
- LG.Philips Develops Hair-Thin Display
- Microsoft And Clinton Foundation Tackle Global Warming
4. The Latest Digital Life Blog Posts:
- We're Taking A Field Trip In Second Life
- FCC Gives iPhone Thumbs Up: That Means Apple Will Make The June Deadline
- A Civil Society -- Online
- Preventing Jerks From Taking Over The Internet
5. Job Listings From TechCareers
6. White Papers
- The Five Essentials To Customer Experience Management
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1. Editor's Note: (Missing) Without A Trace: The IBM Tapes
Those tapes contain some data on some customer accounts, as well as personally identifying data on an unknown number of current and former IBM employees, such as their Social Security numbers, dates of employment, birth date, contact information, and work history.
For a company that sells its security expertise -- IBM is probably raking in big bucks as part of the team of security experts that is helping the TJX Companies unravel the hack of the year -- this has to be an embarrassing admission: "We've lost some data, and we can't find it anywhere."
IBM won't say how many tapes, or how many employees have been notified. It did say the tapes were lost without a trace on Feb. 23, and that it started notifying employees in April. A company spokesman told the AP that some of the tapes were encrypted, but not all. The same spokesman declined to tell InformationWeek whether any of the tapes were encrypted, saying only that the tapes "had differing levels of protection."
So where are the tapes? Did they bounce out of the car of the subcontractor that was hauling them off to a storage facility? All IBM seems to know is that it can't find them. The company said it has posted an offer for an "unspecified" reward in several New York papers, which, so far, have failed to turn up the tapes. Maybe IBM should consider contacting a "Medium" to find those tapes -- can't hurt.
What could hurt, though, is the delay between finding out the tapes were missing and then notifying employees. "It took us a while to determine what was on the missing tapes, and then it took a while to line up the credit monitoring and to begin notifying people," said IBM spokesman Fred McNeese.
The first part I get -- of course they have to figure out what tapes were lost, and what was on them. But the second part, um, no. If it were me, and it was my data lurking in the weeds -- or worse -- I'd much rather IBM notified me first and then worried about lining up the credit monitoring. For one, I can start to monitor my own credit immediately, thank you very much. For another, credit monitoring basically amounts to notification after the fact. You've already been defrauded. If they happen to realize it, they'll let yah know. Which is why these offers of free creditor monitoring for a year don't really amount to much. And that's why the sooner you know your data has been compromised or is a strong candidate for compromise, the sooner you can do what little you can do.
For example, if it's credit cards, you can get them changed or canceled or frozen immediately. That could actually be useful if you get notified quickly enough -- the one thing no company ever seems willing to do.
Another curious issue -- you'd think a nightmare of a case like TJX (with total losses pegged at $4.5 billion), where it seems some of the data wasn't encrypted, would raise a red flag, sound the alarm!, put every company on alert!, that "Gee, maybe we better check and see if our data is encrypted." And here's IBM working on that very case. . ..
So if the lessons of TJX seem to have passed your IT department by, why not let IBM's lesson be your wake up call? As hard as it might be to track a computer intruder, it can be even harder to find physical data storage that is simply lost. Hmm, maybe while you're encrypting that data, you might want to consider installing some sort of tracking device. Works for pets, cell phones and automobiles, why not tape drives and laptops?
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We're Taking A Field Trip In Second Life InformationWeek and Doctor Dobb's Journal are leading an intrepid band of explorers on a Second Life field trip Friday -- to the beta grid, where we'll be playing with voice in Second Life. Everybody's welcome, so if you're reading this, join us at noon Second Life Time (which is the same thing as Pacific time in the United States).
A Civil Society -- Online
Back in the old, forgotten days BTW (Before The Web), when screens were green and text was all you had to work with, I spent a couple of years as the sysop of an local online forum called the Women's BBS -- a discussion group where women (and men) could feel free to discuss political, personal, and technical issues without having to deal with the obscene pick-up messages, virulent insults, and other pleasantries that we got from folks uncomfortable with our presence.
Preventing Jerks From Taking Over The Internet
Cory Doctorow's latest column deals with a subject that's been on the top of my mind for a couple of months now: Keeping conversation civil on the Internet. When Web designer Kathy Sierra felt forced to cancel a speaking engagement after receiving death threats on her blog, it underscored for me how ugly the Internet has become, and how much I, and other people, had come to take it for granted.
The Five Essentials To Customer Experience Management
The online channel is rapidly becoming one of the most important ways financial service companies and insurance institutions can build customer loyalty and cross-sell their full portfolio. This white paper provides key insights on the impact of online customer experience to top-line revenue.
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