Cisco Shoots And Scores With NBA Deal - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Infrastructure

Cisco Shoots And Scores With NBA Deal

The NBA will use Cisco's networking technology to deliver the league's communications and content to fans, customers, employees, and the media.

The National Basketball Association on Wednesday said it plans to deploy Cisco Systems technology to enhance the league's games and increase collaboration with its global community.

The NBA will use Cisco's networking technology, such as telepresence, across its various platforms to deliver the league's communications and content to fans, customers, employees, and the media. This includes major events like the NBA All-Star game, the NBA Playoffs, and the Finals.

Telepresence could potentially play a large role in the NBA's operations in China, where face-to-face meetings could be conducted remotely using the technology, according to Cisco.

"This relationship is a big win for Cisco because it allows us to demonstrate the power of the network to not only bring fans closer to the action but to also help the league expand the way they communicate with coaches, media, players and fans, worldwide," said Alan Cohen, Cisco's VP of enterprise marketing, in a statement.

Programming and full-length games will be offered to fans in the United States and Asia through NBA TV using encoders and decoders supplied by Scientific-Atlanta, a Cisco unit that provides set-top boxes and end-to-end video distribution networks. Cisco last February acquired the company for $6.9 billion.

NBA TV was launched in 1999 to become the first 24-hour television channel created and operated by a professional sports league. The channel's content is now being distributed in over 70 countries.

Additionally, Cisco will participate in the NBA Cares initiative, providing schools in New Orleans with educational and technological resources. Cisco and the NBA will build 30 family community resource centers in the region. Both organizations plan to contribute over 30,000 hours of community service and help thirty thousand children by the end of NBA's 2007-2008 season.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
Reflections on Tech in 2019
James M. Connolly, Editorial Director, InformationWeek and Network Computing,  12/9/2019
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
White Papers
Register for InformationWeek Newsletters
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll