Re: AWS in BI
As a BI professional this is a great first step into democratizing BI, I feel that the bar to entry to simply get even the most basic of insights has been incredibly high. Amazon now joins Microsoft in delivering a BI platform which starts at $9/month per user and simplifies those initial baby steps into analyzing data.
From a UI perspective AWS totally needed to partner with the popular BI tools on announcement as their UI is very VERY primitive and i'm sure they are diligently banging away at improving it. They do not have Dashboards, KPI's, Scorecards which are basic needs, let alone cute things like maps, slicers, natural language querying etc.. some BI vendors do auto mining to discover patterns, meaning the software finds the reasons for anomaly's for you without 'you' the user fishing for why.
From a back-end perspective, it's a good start, it's easy to analyze a single table of data, it's super tricky when you need to blend data together, i'll be testing that out shortly. However it's great to lower bar-to-entry to enable anyone to analyze data, not just the data nerds like me :P