Box also announced 15 new partners for OneCloud, its software development kit for Apple's iOS operating system (also coming soon to Android). OneCloud simplifies the development of iPhone and iPad applications that integrate with Box for cloud storage.
"The old API grew organically, but for V2 we redesigned everything from the ground up," Self said. Box will support both in parallel, at least through the end of the year, he said. The new version of the API is in beta now, with full production scheduled for this summer.
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The version 2 API includes "instant mode" provisioning of Box storage for applications when the user does not already have a Box account. "Before, you had a certain amount of friction, where the user would have to create an account on Box and also create an account on the other service," Self said. "Now applications can integrate with Box without additional friction on the signup process." At least for now, this is all free to the application developer, he said.
Developers will also get better access to Box collaboration features such as discussions, the platform's most popular social feature.
Meanwhile, Box is improving its appeal to mobile developers with a OneCloud update that makes it easier to add cloud storage to any iOS application. New OneCloud partners include CloudOn, Breezy, Explain Everything, BlueBeam Vu, Handshake, iAnnotate, iDesk, iDocShelf, InBound, LincDoc, Mockups.me, Notability, Producteev, ScrumPad Pro, and The Vault.
Advancing the API and developer relations may be particularly important following Tuesday's announcement of Google Drive, the long-rumored, long-delayed file-sharing service. InformationWeek mobile computing reporter Eric Zeman praised Google Drive for the way it rounds out the Google Apps suite of productivity tools. API integration with third-party applications is one of the strengths of Google Drive.
Box believes it has the edge on Google when it comes to business applications requiring better security and control over file-sharing permissions, Self said.
IT's challenge in dealing with social networks comes on two fronts: How to interact with would-be customers on big social networks like Facebook, and how to provide employees on internal networks with collaboration that's as powerful as their Facebook experiences. This virtual event, Social Business: Marshaling Expertise, Engaging Customers, Building Brands, will help IT leaders sort through their strategic choices. It happens April 26.