That could provide significant value for SaaS vendors for two reasons: First, it gives those vendors a more-predictable revenue stream and lets them step away from having to run a permanent campaign to re-sign customers year after year; and second, it gives Wall Street a well-grounded rationale to consider raising the valuations for successful SaaS vendors.
Under the current model, Mirchandani says, with signed SaaS deals averaging 1.5 years, "Wall Street does (and should) not assign a value to that 'likely' deferred revenue beyond that" limited term.
In return, SaaS vendors will need to give CIOs the type of flexibility Mirchandani highlights as well as perhaps a few other perks such as a limited degree of customization, or premium-level security assurances.