Dreamforce 2015: 8 Ways Analytics Changes Business - InformationWeek

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9/17/2015
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David Wagner
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Dreamforce 2015: 8 Ways Analytics Changes Business

Salesforce CEO Marc Benioff and a cast of thousands took the stage at Dreamforce 2015 to talk about how analytics, particularly when based on information drawn from mobile devices and the Internet of Things (IoT), is going to change the way we do business.
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(Image: David Wagner)

(Image: David Wagner)

Dreamforce is an annual paean to Salesforce itself. But this year's event was also a love song to analytics. Literally.

Stevie Wonder took the keynote stage on Wednesday to sing that Dreamforce was the sunshine of his life. From there, Salesforce CEO Marc Benioff and a cast of thousands took the stage to talk about how analytics, particularly when based on information drawn from mobile devices and the Internet of Things (IoT), is going to change the way we do business.

Benioff welcomed us to the Internet of Customers. What the heck does that mean? Benioff said that "Behind everything we all use -- a watch, a car, a kiosk -- behind every one of these connected things is a customer. Even though we're creating all of this data, there is a bifurcation between our customers and our enterprises."

The divide is so big that only 1% of customers have been analyzed using big data or analytics of any kind. But, according to Benioff, those days are over. Analytics driven by IoT is going to create massive customization and a one-to-one relationship with customers. He paraded customers and vendor executives onto the stage to talk about the analytics revolution and the Internet of Customers.

Here, we highlight the ways analytics will change business, as presented by eight executives on the Dreamforce 2015 keynote stage.

David has been writing on business and technology for over 10 years and was most recently Managing Editor at Enterpriseefficiency.com. Before that he was an Assistant Editor at MIT Sloan Management Review, where he covered a wide range of business topics including IT, ... View Full Bio

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