Dreamforce 2015: 8 Ways Analytics Changes Business - InformationWeek

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9/17/2015
09:36 AM
David Wagner
David Wagner
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Dreamforce 2015: 8 Ways Analytics Changes Business

Salesforce CEO Marc Benioff and a cast of thousands took the stage at Dreamforce 2015 to talk about how analytics, particularly when based on information drawn from mobile devices and the Internet of Things (IoT), is going to change the way we do business.
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Dr. Laura Esserman, Surgeon And Breast Cancer Oncology Specialist, UCSF
Perhaps the most interesting use of Salesforce came from the Athena Breast Health Network, a collaboration of the five University of California (UC) medical centers to drive innovation in breast cancer prevention, screening, and treatment. Dr. Laura Esserman heads the Wisdom Project, a major experiment to bring personalized health to breast cancer treatment, that will drawn participants from the Athena Network.
Dr. Esserman explained that managing personalized sales data wasn't all that different from managing personalized health data. The project plans to use Salesforce to manage 100,000 health records. 'I see my kids and the kind of data they have when they pick their fantasy [sports] teams,' Esserman said, 'Shouldn't we have that kind of data for our medical decisions? This is what we want. Moneyball for medicine.' 
Benioff added: 'This is an example of one-on-one targeted medicine tailored totally to you. It is being created by advances in biological sciences, but also in advances in information sciences.' 
(Image: David Wagner)

Dr. Laura Esserman, Surgeon And Breast Cancer Oncology Specialist, UCSF

Perhaps the most interesting use of Salesforce came from the Athena Breast Health Network, a collaboration of the five University of California (UC) medical centers to drive innovation in breast cancer prevention, screening, and treatment. Dr. Laura Esserman heads the Wisdom Project, a major experiment to bring personalized health to breast cancer treatment, that will drawn participants from the Athena Network.

Dr. Esserman explained that managing personalized sales data wasn't all that different from managing personalized health data. The project plans to use Salesforce to manage 100,000 health records. "I see my kids and the kind of data they have when they pick their fantasy [sports] teams," Esserman said, "Shouldn't we have that kind of data for our medical decisions? This is what we want. Moneyball for medicine."

Benioff added: "This is an example of one-on-one targeted medicine tailored totally to you. It is being created by advances in biological sciences, but also in advances in information sciences."

(Image: David Wagner)

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