EA's Sims 3 Defies Recession - InformationWeek
01:36 PM

EA's Sims 3 Defies Recession

More than 1.4 million units of Sims 3 have been sold since Electronic Arts released the latest version of the video game June 2.

The economy is down and unemployment tops 9%, but that hasn't stopped Sims fans from plucking the latest version of Electronic Arts' PC game off store shelves in record numbers.

EA reported Tuesday that it has sold more than 1.4 million units of Sims 3 since releasing the new version of the long-running game June 2. Players create and nurture "Sim"ulated people who have personalities and individual lives.

In addition to setting a company sales record for PC games, Sims 3 has also held the No. 1 paid app position since launch day on Apple's App Store for the iPhone and iPod Touch, according to EA. The iPhone/iPod Touch version of the game is priced at $10, and the PC/Mac game is $50 on Amazon.com.

Sims 3 adds more options in creating buildings, homes, and Sims neighborhoods. In addition, players have more personality traits to chose from in creating their characters, such as brave, artistic, kleptomaniac, clumsy, paranoid, and romantic. Besides the tools available in the game, EA sells more options for customizing Sims' appearances and houses through the company's Sims 3 Store. Such online stores have generated a steady revenue flow for game publishers.

The Sims franchise was created by game designer Will Wright, who left EA in April to launch an entertainment think tank. However, EA made sure to maintain strong ties with the developer, saying it and Wright would own equal percentages of Wright's new venture, the Stupid Fun Club.

As part of its equity investment, EA has the right to develop game concepts from Wright's firm, which will develop "new intellectual properties to be deployed across multiple fronts, including video games, movies, television, the Internet, and toys."

InformationWeek has published an in-depth report on the most innovative startup technology companies. Download the report here (registration required).

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll