Enterprise 2.0 Gets Down To Business - InformationWeek
IoT
IoT
Cloud
Commentary
6/17/2010
01:18 PM
Jim Rapoza
Jim Rapoza
Commentary
Connect Directly
Twitter
RSS
E-Mail
50%
50%

Enterprise 2.0 Gets Down To Business

I had the chance to attend the Enterprise 2.0 conference this week in Boston and I was pleasantly surprised to see some very welcome developments and improvements in the companies and products that were at the conference.

I had the chance to attend the Enterprise 2.0 conference this week in Boston and I was pleasantly surprised to see some very welcome developments and improvements in the companies and products that were at the conference.The first time I attended Enterprise 2.0 I have to admit that I wasn't that impressed. Most of the products I saw were a stretch in some way, typically being either a very consumer oriented product with only minimal business capabilities or a traditional enterprise application with a couple of "Web 2.0" features grafted on.

In subsequent shows more of the products I saw fit better into an "Enterprise 2.0" definition in that they were clearly using cutting edge social, mobile and web development technologies to solve enterprise business problems. But many of the products didn't seem to have much of a business plan themselves, and products and vendors that were making money with their enterprise 2.0 offerings were few and far between.

But after attending this week's show, it may turn out that this is the year that enterprise 2.0 companies and products have finally arrived.

At the conference I was impressed by how many of the companies that I spoke to were making profits and had impressive and growing enterprise customer lists. More companies were talking about making big sales and not so much about giving their product away for free with some future hope of making money (though there were definitely still some of the latter category present at the show).

Another welcome site at the Enterprise 2.0 conference was the large vendors in attendance who were showing legitimate and often very good enterprise 2.0 products that compared very well to the small start-up "2.0" vendor's products. Many of the products I saw on display from vendors like Cisco, Microsoft, Novell and SAP weren't merely their old products with, say, social networking capabilities bolted on. They were instead often very good and innovative enterprise 2.0 products with strong collaboration capabilities.

So while the still struggling economy is a concern for all businesses, from what I saw at the Enterprise 2.0 show this week, it looks like enterprise 2.0 products may finally have taken off their training wheels and gotten ready to ride with the other big boys in enterprise applications.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll