Rochelle expects companies to use Google Apps Scripts for scheduling and procurement, transportation planning, timed purchasing, approval workflows and a variety of other business automation functions. He said the technology should be particularly interesting to integration partners. Indeed, Google's chosen partners at the press event sounded interested. Ed Laczynski, the founder of cloud computing services company LTech, characterized the business potential of the Google ecosystem as "an ocean of opportunity."
What Google is offering, he said, is "really a disruptive thing when you look at the cost comparisons with traditional on–premises collaboration solutions."
This of course is the party line: Google services cost less, do more, and are more secure. It's a mantra Google has been repeating for years. And apparently some companies have gotten the message: According to Glotzbach, the number of organizations bringing 1,000 or more users to Google Apps is growing.
For the developers at Google's conference, that's good news: Developing for the consumer market place can be a gamble, but corporate development typically pays.
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