For Salesforce, a little respect
Another change at this year's Oracle OpenWorld was the respect shown Salesforce as "a pioneer in cloud," as well it might be. Unrepeated were all those terrible things CEO Ellison used to say about Salesforce, with its supposedly unsafe data use practices. This was one of the great self-inflicted wounds of the early cloud era: Salesforce was a leader in SaaS and attacking it meant you didn't understand the SaaS model. Attacking its data practices as unsafe was a poor tactic since they were based on multi-tenant use of the Oracle database. And the criticism of Salesforce became an example of how a vendor might use its inside knowledge of a major customer to beat up the customer. I never understood this. After three strikes, someone at Oracle decided it was time to try a different tactic.