Windows Azure Gaining 1,000 Customers Per Day - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Cloud // Infrastructure as a Service
08:06 AM
Connect Directly

Windows Azure Gaining 1,000 Customers Per Day

IaaS for Azure and inclusion of cloud use in enterprise agreements has helped Microsoft's cloud services gain momentum, says general manager Mike Neil.

8 Things You Didn't Know You Could Do With Your iPad And The Cloud
(click image for larger view)
8 Things You Didn't Know You Could Do With Your iPad And The Cloud

Microsoft's Mike Neil said the Windows Azure cloud may have joined the infrastructure-as-a-service (IaaS) competition only last April, but he said the chart of Azure IaaS growth "looks more like a flagpole than a hockey stick."

Azure had been primarily a platform-as-a-service (PaaS), a developer's platform with Visual Studio and other tools available in Hyper-V and Windows Server settings. Azure IaaS came out of beta only seven months ago, while the PaaS version became available in preview form in the fall of 2009. Perhaps it's because supported IaaS has been available such a short time that its use "looks more like a flagpole" -- a spike represents both pent-up demand and a relatively small base on which to start adding customers. Now, Neil said Azure is adding 1,000 customers a day and Azure revenues are up 100% year over year; that includes the PaaS revenues as well as IaaS.

Neil is the executive who helped establish the Microsoft Hyper-V hypervisor and who is now general manager of Azure. When there was a slowdown or freeze up in Azure's staging API at the end of October, it was Neil who reported to Qi Lu, president of Online Services, and Satya Nadella, president of the Server and Tools business, on what went wrong.

[ Want more on how cloud providers set their underlying architecture? See Cloud Infrastructure Buyers Job 1 Is Study Architecture. ]

Neil says that reporting process is a routine that Microsoft has incorporated into its culture. The point of it is to continuously improve Azure's uptime, not place blame on individuals. "It's not a blaming process. Our culture says an incident is a learning experience. I should fix this before it bites me in the butt. We take these learnings and translate them for customer use as well," he said in an interview earlier this month.

Mike Neil, Microsoft Azure General Manager

Implicit in the comment is the fact that Microsoft is running its own technologies to power Azure, Hyper-V, Windows Server, System Center with its Azure release pack, and its own Azure cloud software, and therefore it should be able to get the maximum out of them. It wants these components to provide highly reliable operations on the new scale of cloud computing. That scale dwarfs the enterprise operations using Microsoft that preceded it. According to documents filed in locations where it has built cloud datacenters, Microsoft invests $450 million to $500 million in a major new data center, such as the one outside Chicago, designed to hold 300,000 servers.

The more reliably it operates its cloud datacenters, the greater the chance it has to convince customers to engage in two-tiered, hybrid cloud computing through Microsoft. In fact, on the reliability front, Microsoft's record, while shorter, is as good as anyone's. One of its few major outages was the eight-hour Leap Day failure on Feb. 29, 2012. It published a full disclosure of what had gone wrong with misdated security certificates setting off a cascading shutdown of servers.

Neil said Microsoft will complete root cause analysis of its end of October service slowdowns and disruptions and publish a post mortem on it as well. "We've been pretty forthright with customers. Enterprise customers appreciate that. Our competitors have been a little more opaque," he said.

In an attempt to further engage enterprise customers, Microsoft is including whatever hours of Azure use that a customer wants in its Enterprise agreements. "That has greatly reduced friction for customers" getting started with Azure, he said. They have a predictable cloud bill stated in their overall Microsoft contract, which they prefer to a bill that dips to a $10,000 low one month and a $100,000 high the next. "It shouldn't be like your cell phone bill after you come back from Europe," says Neil, with a wry nod to roaming charges.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
1 of 2
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
User Rank: Strategist
11/20/2013 | 2:35:10 PM
An honorable practice: Eating your own dogfood
Agree, rradina, Eating your own dog food means you're willing to do yourself as a software user what you urge others to do. The term was popularized by David Cutler as his team developed Windows NT. They were not only going to produce a good operating system, Microsoft was going to use it. Windows Server, in my mind, has met that test. (Cutler also lead development of Digital Equipment's VMS, a great operating system.) In a similar vein, I think Mike Neil is saying that Microsoft not only urges people to use cloud computing but is illustrating that it knows how to build and run cloud infrastructure. The implicit comparison is with VMware, as I remember the conversation. VMware came to its own cloud data centers only recently. 
User Rank: Ninja
11/20/2013 | 12:37:39 PM
Re: China investment
If cost is why they built one in China, I'm sure you can pay extra to keep services out of China.  However, they are probably in China for reasons other than cost.  Performance, latency and, given our own NSA's behavior, comfort for Chinese consumers and busineses.

What is possibly a reverse concern is whether or gaining access to any data center could be used to then bypass certain front-line defenses at other data centers.  If any country gets ticked at a foreign company, they can certainly and without question confiscate access at a local data center vs. one located in another country regardless of how many international agreements might be in place.
User Rank: Ninja
11/20/2013 | 12:28:36 PM
Re: Microsoft Eats Its Cloud Dog Food
Showing my age but a long, long time ago before Windows was capable of running in the server room, Microsoft was rumored to use a lot of IBM's stuff to run their back office.  Personally, I heard they used a lot of i-Series (AS400) machines.  When MS preached NT for the back office, detractors pointed to these rumors as proof it was just a toy.  To us old guys, perhaps eating ones own dogfood is not as "automatic" as younger folks expect and it's reassuring that Microsoft is running its own business on Azure.
Lorna Garey
Lorna Garey,
User Rank: Author
11/20/2013 | 10:02:38 AM
China investment
While having two of its major data centers in China, and run by a Chinese-national partner, may help in terms of keeping costs low, I can't see that as a selling point for US and European companies. Might it even make it difficult to get government contracts? Or, can MS promise data will stay at a specific center?
User Rank: Author
11/20/2013 | 8:54:16 AM
Microsoft Eats Its Cloud Dog Food
He paints it as impressive that MS is eating its own dog food --using its own Azure technologies. I would argue that is the least its customers would expect.
10 RPA Vendors to Watch
Jessica Davis, Senior Editor, Enterprise Apps,  8/20/2019
Enterprise Guide to Digital Transformation
Cathleen Gagne, Managing Editor, InformationWeek,  8/13/2019
IT Careers: How to Get a Job as a Site Reliability Engineer
Cynthia Harvey, Freelance Journalist, InformationWeek,  7/31/2019
White Papers
Register for InformationWeek Newsletters
Current Issue
Data Science and AI in the Fast Lane
This IT Trend Report will help you gain insight into how quickly and dramatically data science is influencing how enterprises are managed and where they will derive business success. Read the report today!
Flash Poll