Microsoft Loses Creative Force Behind Halo 3 Launch - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Microsoft Loses Creative Force Behind Halo 3 Launch

Jeff Bell's departure has sparked a shakeup in the company's Xbox-related business groups.

The marketing executive who helped establish Microsoft's Halo 3 as one of the top-selling video games of all time is leaving the company.

Jeff Bell, corporate VP for global marketing at Microsoft's Interactive Entertainment Business unit, is leaving the company "to pursue other opportunities," Microsoft said in a statement Thursday.

Bell will stay on at the company through the summer.

His pending departure has sparked a shakeup in Microsoft's Xbox-related business groups. Shane Kim, VP for Microsoft Game Studios, has been promoted into the new role of VP for strategy and business development within the Interactive Entertainment group.

Additionally, Microsoft Game Studios veteran Phil Spencer takes over leadership of all first-party game development and publishing efforts worldwide. Spencer and Kim will report to Don Mattrick, senior VP at Microsoft's Interactive Entertainment Business unit.

The departure of Bell, who helped conceive high-profile marketing campaigns around last year's launch of Halo 3 for the Xbox 360, is a blow to Microsoft.

The game broke industry records by posting $170 million in sales on its first day of availability last September, and more than $300 million in sales in the first week. It also broke records for online play with more than 2.7 million gamers logging in to play Halo 3 over Xbox Live in its first week on the market.

Halo 3 features Master Chief, a biologically enhanced soldier who has to blast his way through a futuristic, 3-D landscape to survive and accomplish missions. He's countered by The Covenant, an alliance of hostile aliens.

Bell's efforts also helped Halo 3 transcend gaming circles to take a place in popular culture. Madame Tussauds wax museum in Las Vegas last year installed a statue of Master Chief to stand alongside sports and entertainment stars like Elvis and Shaquille O'Neal.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
IT Careers: 10 Industries with Job Openings Right Now
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/27/2020
How 5G Rollout May Benefit Businesses More than Consumers
Joao-Pierre S. Ruth, Senior Writer,  5/21/2020
IT Leadership in Education: Getting Online School Right
Jessica Davis, Senior Editor, Enterprise Apps,  5/20/2020
White Papers
Register for InformationWeek Newsletters
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
Flash Poll